This is not the case and we can no longer be superficial on this issue given the impact that this activity has on inbound marketing projects and also on lead generation strategies in Italy and international markets. More precisely, content marketing is the activity of creating high-quality, valuable and relevant content for your buyer personas , be they architects, interior designers, contractors or distributors, which will allow you to attract traffic to your website , increasing the positioning of your brand, its authority, also triggering lead generation processes to support your commercial activity.
Relevance should not only be to produce a large number iran telegram data of contents based on keywords designed by the actors involved in the Organization. Without in-depth keyword mapping or research ( perhaps qualitative) aimed at building your buyer personas , that strategy will suffer from a lack of solid foundations right from the start. Quality Whether you produce tables or chairs, sell fixtures or deal with software for designing an environment in the contract sector, the content must be of quality.
That is, it must generate value for the people who will read it. Be they architects, private clients or managers of technical offices. For example, by delving deeper into a topic or responding to needs and questions that your target has, ask within thematic forum discussion groups or directly to Google. Consistency Content shouldn't just be seen as a new product page on your website or an article on your blog.