Netflix uses AI to recommend movies based

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Data: Data plays a vital role in measuring the effectiveness and optimizing your ads. Artificial Intelligence (AI): AI is used in data analysis, advertising automation, and user experience personalization. For example: on each user's preferences.


E-commerce sites use personalized advertising to show products that users are interested in. Part 2: Advertising Strategy Foundation 2.1. Market research Market research is the first important step in building an effective advertising strategy. Market research helps you understand: Target customers: Needs, wants, behaviors, habits, demographic characteristics.


Competitors: Strengths, weaknesses, marketing iraq whatsapp number data strategies, market share. Market Trends: Factors Influencing the Market, Opportunities and Challenges. Market research methods: Secondary Research: Collect information from available sources like industry reports, statistics, internet. Primary research: Collecting information directly from customers through surveys, interviews, focus groups.


For example: A cosmetics company conducted an online survey to learn about women's skin care habits. An automaker analyzes competitor sales data to identify potential market segments. 2.2. Determine advertising goals Advertising objectives need to be clearly defined, specific, measurable, consistent with overall business goals and achievable.