Which advertising channels are popular and effective

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Target audience: Age, gender, interests, behavior. Budget: Cost for each advertising channel. Product/service characteristics: High-end or popular product/service, complex or simple. Market trends: For example: If the goal is to increase brand awareness among young people, social media is the right advertising channel.


If the goal is to drive purchases for a high-end product, advertising in reputable magazines and websites is a good choice. Part 6: Ad Optimization - Improve Campaign Efficiency 6.1. A/B testing A/B testing is a method of comparing two different versions of an ad to determine which version is more effective.


Elements that can be A/B tested: Ad Title iran whatsapp number data Image Document Call to action Color Layout For example: Compare two versions of your ad headline to see which one gets more clicks. Test two different call-to-action button colors to see which one converts better.


6.2. Data analysis Analyzing advertising data helps you understand the effectiveness of your campaigns, thereby optimizing and improving efficiency. Indicators to analyze: Views Clicks Click-through rate (CTR) Conversion rate Cost per click (CPC) Cost per conversion (CPA) Return on Investment (ROI) Data analysis tools: Google Analytics Facebook Ads Manager Third-party measurement tools For example: Analyze Google Analytics data to see which keywords bring the most website traffic.