Advertising market dynamics
Restoration of the advertising industry
Advertising agencies and advertisers are actively recovering their activities. Analysts used survey data from the industry organization IAB to show changes in the advertising market. Now 56% of agencies and 70% of advertisers report that they have successfully restored commercial load to the level that was in January 2022.
Commercial occupancy rate
The advertising industry is increasing its presence in the benin telegram data international market. According to IAB surveys, 84% of advertising agencies have now found clients abroad. This figure has been steadily increasing since May 2022.
Agencies attract clients abroad
Labor market dynamics in marketing
The marketing job market, similar to the pre-invasion period, remains a market where demand for labor is higher than the number of vacancies. In the spring of 2022, the number of new vacancies per week fell by 5 times, while the number of new resumes increased. By the summer of 2023, the ratio between vacancies and resumes had regained its equilibrium position, similar to what it was before the invasion.
Labor market update
Read also: " Working in the field of Internet marketing in Ukraine during the war: opportunities and prospects " and " How the salary of marketers in Ukraine has changed over the year.
Commercial occupancy rate
-
- Posts: 781
- Joined: Thu Jan 02, 2025 7:11 am