Regardless of which advertising platform you are working with, you always need to prepare data on those user groups that are the target audience, while clearly identifying specific characteristics that unite them. These can be gender, age, other demographic or geographic criteria. The neural network is trained on the example of this basic group. The size of the base depends on which advertising platform you are working with. For example, VK Advertising requires a base of 1000 users, and 100 is enough for Yandex. But in general, the larger the base, the faster the neural network will select a similar audience, and the accuracy will also be higher. Despite the fact that the VK Advertising platform does not yet have a tool for creating LAL, we actively use it, creating a LAL audience in myTarget and then sharing it with the VK Advertising account.
When defining the base, you need to select users who have kazakhstan mobile database performed certain actions - for example, registered on the site, followed links, put a product in the basket, but did not buy it.
user interests;
the time of his activity (when he is on social networks and how long he stays there);
the type of content with which they interact (viewing photos, reading longreads);
behavioral features;
region of residence;
social connections - friends, their activity.
Each network has its own set of criteria, and we have several hundred. For example, Yandex considers more than 300 parameters.
Who needs to define Look-alike and why?
Expanding your customer base is important for all types of businesses. LAL audiences help:
Get leads in cases where targeted advertising has brought conversions at a relatively low cost, but the reach is small. To attract new customers, LAL is formed based on a list of users who have already purchased something in the online store.
Promote products that are not suitable for standard targeting. These are products designed for a narrow segment. If you already have a large enough base of customers who have purchased the product, you can use it to select a similar audience.
The LAL audience provides an opportunity to expand the reach and achieve a higher media result. But in order for the tool to solve all the listed tasks, the initial segment must be set up correctly. Otherwise, the LAL audience will be too small or will not be defined correctly enough.