The brief is drawn up in writing. This can be done in various ways, the main thing is that both parties find it convenient to use this tool. For example:
1. A text file, usually in the form of a table in Word format. One column is allocated for questions, the other is left free for the customer to enter the answers. An unfilled table with questions is sent to the client by email, and then the customer sends the file with his answers. Such a table can be prepared in Google Docs and provided to the client. This is a convenient option, because the response time is reduced.
2. Google Forms cloud service. It is designed for conducting surveys. Creating a brief in this service will take more time. It is used when you need to create a branched questionnaire with a large list of questions. The advantage of using it is that ready-made answers are automatically entered into Google tables, so the information can be obtained promptly.
3. An interactive brief form on the website. This is the most malaysia mobile database convenient questionnaire format for the customer. The client only receives a link to the form, and the answers are automatically sent to the contractor when filling out. But creating this form requires additional resources, and if the company does not have a full-time programmer, the costs will be high.
The choice of brief format depends on the number of questions and the amount of information the client wants to tell.
For each service, the list of questions in the brief is selected separately. Here are some examples.
For advertising campaign
The contractor prepares a questionnaire in which the customer must fill in the following items:
company name and contact information;
goods and services that the customer is promoting, their description;
competitive advantages;
price segment to which goods and services belong;
brief history of the brand - list the stages;
list of awards received by the company (if any);
advertising slogan and other text elements of identity;
Target audience of a brand or product;
advertising campaign objectives;
promotion channels;
key campaign metrics;
dates of implementation;
advertising campaign budget.
Other terms of cooperation can be agreed upon. For example, the advertiser can provide contacts of the employee who will be handling this campaign.