Why does email remain the dominant channel for marketers and consumers?

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A big advantage of email marketing is that it pairs well with other digital channels, such as websites, search marketing, social media, and SMS messaging, to reach your audience.

Further growth is predicted: According to sweden mobile database Radicati research, email users, message volume, and incoming messages are expected to continue to grow. By how much?

The addressable market of email users will grow from more than 4.1 billion users to 4.5 billion in the next two years.

The daily volume of emails, whether individual or commercial, will grow by an estimated 4% per year over the next two years.

Year-over-year email revenue will grow by 15-17%.

B2B and B2C marketers say email is essential to business . According to a Litmus survey, more than 90% of respondents said emailing is one of the most important marketing functions, and is literally “critical” to business.

Email provides first-party data : An email address provides all the important data provided by the consumer. B2B and B2C marketers can collect this data through preferences and email campaigns and use it to better understand their customers, personalize and target messages not only in email but also in other marketing channels. Customers prefer email as the best consumer communication. Social media is a close second in this case.