Search results and your website ranking for different locations

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Google search results can vary based on many factors, one of the most important being the user's location . Google prioritizes local relevance in search results to provide the most useful information based on the user's location . This prioritization of local relevance is especially important for businesses that rely on customers visiting their physical locations.

Factors determining user location
Google uses several different factors to south korea mobile database determine a user's location, including:

device location: via Wi-Fi, mobile phone triangulation or GPS,

marked places on Google Maps ,

Home address associated with Google Account: the address that the user has listed as their home address in their account.

Previous activity on Google services: your search history and use of other Google services,

IP address: the user's internet address, which may indicate their geographical location.

These factors allow Google to provide results that are relevant to the specific area a user is in. This means that two users in the same city may see different search results if they have different settings, connections, or past online activity.