How do interactive elements work?

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In 2019, Google launched the AMP (Accelerated Mobile Pages) framework for emails in its Gmail web app. The original intention of AMP was to speed up the loading of web pages on mobile devices. However, now, thanks to AMP, emails can contain interactive elements that have become an integral part of modern emailing. The key benefits of AMP in emailing are interactive message content and providing web-like features directly in the email interface. This leads to a greater level of engagement on the part of the message recipient thanks to the interactivity of the email.


AMP emails are marked with the symbol
A big advantage of AMP elements in email is that they are always ios database up-to-date . It doesn't matter when the recipient opens the message, as the elements are automatically updated.

Currently, AMP emails can be sent to three email interfaces: Gmail, Mail.ru, and Yahoo Mail. Therefore, it is necessary to have a backup HTML email ready so that those using an unsupported domain can view the email. Interactive emails can also be coded using HTML. However, due to the demanding implementation, the use of interactive emails is still quite rare.

Tools such as Mailmodo, Stripo, AMP.dev, Mailercloud, or Elastic Email are used to create AMP emails.

Become a pioneer
Interactive and dynamic elements attract the reader's attention, so it is worth using them in e-mailing . This is an ideal opportunity to increase metrics. To make sure that the recipient reads your e-mails, we recommend personalizing as much as possible . If you plan to include interactive elements in your e-mailing (and thus become pioneers in the Czech e-mailing environment), initially focus on only one interactive element around which the e-mail will be built. Use A/B testing on new elements in e-mails , thanks to which you will find out how successfully the given element works.