What is data recency and how it affects database rentals

Explore discuss data innovations to drive business efficiency forward.
Post Reply
seonajmulislam00
Posts: 46
Joined: Mon Dec 23, 2024 4:51 am

What is data recency and how it affects database rentals

Post by seonajmulislam00 »

Data recency can be the key to understanding your customers and being able to carry out better campaigns. Recency is understood as the capacity of memory to remember the last thing you saw, heard or felt. A clear example could be an advertisement on local radio.

This advertisement tries to get your attention at the beginning of the message, but gives you the most important information at the end , such as the phone number, address or most interesting offer. In these cases, recency is being applied, since you will remember better the last thing you heard.

Recency has many applications in email marketing
This concept of memory can also be belize telegram data to marketing campaigns of all kinds. Data recency works in a very similar way to our memory. Studies show that openings are higher when the opt-in date is closer . In other words, a user interacts more with an offer or communication when they remember having shared their data with the company.

At Kapta, we take recency into account when selecting databases, as we know that newer users have better open rates . This translates into more effective campaigns for our clients.

Working with old databases makes recency very poor, so at Kapta we ensure that data is recent and of sufficient quality . An updated database with an opt-in from months ago will always work better than one in which the data has been stored for years without being updated.

For this reason, we remind you that you must choose your database providers carefully, since they do not always have recency in mind when offering their services .

The term segmentation is used in a very similar way in everyday life and in marketing. It is one of the most important points of an email marketing campaign , since depending on the segmentation you choose, your content will reach one person or another.

There are dozens of programs that allow you to segment your database and thus reach different market niches. These are not always effective, as they sometimes do not take into account certain factors.

Establish your niche well and ask for help if you need it
You may have a clear idea of ​​the niches you want to reach with your campaign, but sometimes this is not enough. You need to consider whether the segmentation you are carrying out is specific enough to generate interest in the market . It is not enough to know that you want to reach an audience between 18 and 25 years old, since within this segment there are millions of people that you do not want or need to reach .

There are many criteria to consider when launching a marketing campaign. You may be clear about age, but you should also think about economic potential, geographic location, or the specific needs of the product or service you are selling.

As you can see, segmenting is much more complicated than it seems , so trusting professionals is the most advisable and intelligent thing to do. At Kapta we have a great deal of experience when it comes to segmentation and, thanks to our powerful selection of databases, we can offer you only the type of client you are looking for . We can do it in record time and with thousands of niches to attack.
Post Reply