SEO is becoming a zero-sum game as zero-click SERPs

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This situation has only intensified with AI, SGE, Gemini, and other technologies that are sure to come and continue to shape our industry. Early data showed that approximately 56% of queries in the test sample automatically triggered SGE directly on the SERP as part of the answer to a specific query, largely based on the semantics and intent of the query.

SGE results are also still incredibly variable; sometimes nigeria mobile database they appear automatically, sometimes not at all, and sometimes there is even an option to use SGE for the results or not.

Regardless of that or any speculation about the future, one thing is certain: search results with zero clicks are winning.

SEO will always be here
Consumers will always search for products and services online, so brands are constantly looking for effective ways to reach them. While the role of SEO is changing, new opportunities are opening up through technologies such as voice search, apps, wearables, and the Internet of Things (IoT). Artificial intelligence is already having a significant impact on the digital world and will play an increasingly important role. Outdated SEO tactics are losing their effectiveness , but organic search continues to present new opportunities. SEO allows brands to not only adapt to these changes, but also to make the most of new trends and technologies.

Conclusion
The role of SEO has expanded significantly in recent years, and the advent of artificial intelligence has made it even more challenging and complex. New technologies are constantly bringing innovations that change established practices – sometimes improving efficiency, sometimes complicating the situation. But one thing is certain: neglecting SEO in a brand strategy can lead to a significant loss of competitive advantage. That is why it is important to regularly analyze results, experiment with new methods, and keep up with current changes. High-quality, original, and valuable content is the key to success, and if you use external sources, cite them correctly.