These are inappropriate marketing actions carried out in a space that should be exclusive to those who officially sponsor the event.
The most common cases occur in very subtle marketing actions such as when a player celebrates a goal by making a poster that reminds one of a certain brand.
Cases like this have already happened and we will show i spain phone number list t in the next topic.
Classic examples
The term ambush marketing is newer, but this opportunistic practice is ancient.
To help you understand it, we have selected 5 well-known examples that you may not even have known were an ambush, but now you will:
The city of Santa Monica, California (USA) has been an opportune battleground for the dispute between these large vehicle manufacturers for dominance of advertising space.
The war began after BMW advertised an event in Wisconsin through a supplementary campaign. The slogan for the action was “A BMW rally with two service centers nearby. What's next, paramedics in a chess tournament? ”
Intrusion ambush marketing
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