How to write high-quality, user-centric content

[samiaseo222]

Learn how to adapt your content strategy to Google's requirements, maintain your visibility and search rankings, and write high-quality, user-centric content.
Have you been affected by the recent Google update and noticed a drop in your visibility and search rankings? Don’t despair. Even in the age of automation and generative AI, content quality is a key malaysia mobile database factor for success in search engines. Google still prioritizes valuable, original, human-generated content over quantity. Now, more than ever, it’s important to focus on creating quality content that addresses real user needs and adds value. Quality content is still the best way to stay competitive in search.

Google's latest update aimed to improve the quality of search results by reducing the amount of useless and unoriginal content by 40%.

So what kind of content does Google consider quality these days?
How can you ensure your content performs well in search engines? The simple answer is to focus on the user experience rather than the search engine itself - in other words: making connecting with people a priority.

While many companies are using artificial intelligence tools to populate their sites, ultimately those who still see value in human-generated, user-centric content will prevail.

Google considers quality content to be content that meets several key criteria, collectively called EEAT (Expertise, Authoritativeness , Trustworthiness) , along with the additional criterion of Expertise .