How has this experience helped you, in particular, to contribute more to the UAG's digital marketing strategy?

[sumonasumonakha.t]

As for your profile, when we did some research into your professional career, we saw that you have a lot of knowledge about social networks.
Well, I think it helps me a lot in the content development part for the website as well as in the development of advertising content, because you know exactly what reactions you can trigger with certain types of words, certain types of writing. You can't always write the same way on all social networks, that's something we're aware of. You have to adapt to the medium you're using.





You mentioned earlier that you need to create quality content to reach your audience. As you know, our egypt mobile database subscribers are very interested in the Content Marketing part, and I would like to ask you how this form of Digital Marketing fits into your strategy.
Well, here we have defined content lines that we have to highlight for the university, be it art and culture, sports, academia, research, etc. And we have to highlight them every day in each content, but we are aware that in a single post, in a single blog, in a single video we cannot highlight all the elements and be specific, because we would be guilty of being ambitious.

So, we define those lines and how we are going to approach them. For example, if we are going to approach research, we decide under which character and about which project, and we do not upload it in a single medium.