What is mobile marketing?

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Before we talk about the advantages of mobile marketing, let's go back in time a little and imagine that you're in 1997, just 20 years ago. Now imagine that you want to buy something, anything, but first you want to do some research to get better information. So you reach into your pocket to grab your phone and... uh-oh!... there's nothing there. You wonder, how did people do it before when they wanted to find out about brands and topics of interest?

And even though in 1997 nobody felt the need to connect to the Internet through cell phones or tablets, in 2017 we cannot live without them. Today, staying connected through mobile devices is part of our daily lives, and strongly influences the way we relate to brands. This is how something called Mobile Marketing emerged.


As the name suggests, mobile marketing refers to all marketing actions designed for mobile devices. cyprus mobile database This does not necessarily mean that these actions do not make use of other channels. In fact, as we will see in a few examples later, some of the best mobile marketing campaigns integrate different media, including offline.