Before you build diversity into your brand

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Marketers can play a huge role in transforming the world by educating the market, sharing the right message, and also helping organizations create an inclusive mindset and integrate it into their inclusive behavior, while sending messages with representativeness and authenticity.

Today, we live in a world where most people show no brand loyalty at all. More than 80% of McKinsey Institute for Black Economic Mobility respondents said they were willing to switch brands if another represented them better.

However, the survey also indicated that African-American consumers are willing to pay up to 20% more for the right products and services that meet their needs.

As market data shows, companies that take it seriously and with a real f saudi arabia phone number list ocus are more likely to have above-average profitability, attract and retain customers and employees, and at the same time help build a better world.

Let’s look at how you can bring this thinking to your brand with responsibility and action (and not just marketing), with some good real-world examples of companies that are already doing it.

Brand diversity
The first thing brands should consider when including diversity in their guidelines is that a brand represents what the company is in terms of beliefs, behaviors, vision and characteristics, such as a person's personality and life story.

So, just like a person, if you try to advertise something you are not or do not believe in, you are headed for failure.

, start building it into your business , into employee conversations, into training, and understand diversity within your culture.