What is the first commandment of Digital Marketing?

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Right audience. Known in the marketing world as a persona . Also known as a “buyer persona,” created by a company, the purpose of this persona is to characterize the ideal customer to consume a business’s products or services, so that their needs can be met.

She is fictional, but she has a name, behavioral traits, motivations, is from a certain geography, and has specific pains and desires.

An example: Carla is 38 years old, married, and has 3 children. She works at a philippines phone number list department store where she is a manager. She attends graduate school twice a week in the evenings and the other days she is dedicated to caring for her children and husband. Carla hopes that with this graduate degree she will be able to transition her career to a more peaceful life.

If a company sells women's orthopedic shoes, its target audience will be women who work outside the home, mostly on foot, between the ages of 30 and 50, and who spend a lot of time traveling from one place to another.

Do you notice the difference between personas and target audiences? Personas are specific and have context. Target audiences are generic. Digital strategies investigate consumer behaviors to meet their needs.

According to research by GlobalWebIndex , the Philippines is the country where people spend the longest time browsing social networks with a total of approximately 241 minutes per day, while Brazil and Colombia are within this podium with 225 and 216 minutes, respectively.