7 mistakes your shopping center should avoid on social media

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Staying up to date with mass consumption trends, turning events into authentic experiences, offering the most innovative services, rewarding purchasing efforts with attractive promotions and, of course, being among the first to implement the most cutting-edge advances in the digital field.

In an ideal environment, these would be the five key croatia mobile database points that every shopping centre should be aligned with in order to provide its customers with the best visiting experience . But the COVID-19 health crisis in which we are immersed has completely changed the scenario, so it is time to rethink the planned action plans to adapt to the new reality we are facing.

New security protocols, extreme hygiene measures, digitalisation of processes... New players are becoming part of the shopping centre's strategic plan, although many others remain and some are even updated, such as the communication and marketing tools of the digital environment. At a time when we have to be more united than ever, but from a distance, it is absolutely essential to have a website that is up to date and working at full capacity, to take advantage of video marketing to connect with the centre's public and to adapt the social media strategy to meet the demands of users, who have multiplied their consumption by five.

The global pandemic has taken by surprise all those who thought that being present on Facebook and Instagram was enough , without stopping to reflect that these channels are one of the best ways to reach a large part of a shopping centre's target audience. And now with more reason than ever.