Useful and effective video marketing for your company

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When creating video content, the technique, format, structure and type of image play a fundamental role. All of this always taking into account the target audience and the message you want to convey. It is not the same to convey training for the production team as it is for the sales department. Nor is it the same to convey to the staff how the year-end has gone as a piece on the company's history. It is important to take into account the purpose of this content in your internal communication.

There are a good number of video content, but cameroon mobile database we want to highlight 7 in particular that will be very useful for achieving a productive and committed team through internal communication:

1 – Videos or training pills .
Of course, investing in the ongoing training of your staff is essential. It can be done in many ways, but you will agree with us on the power of images to teach how to develop and carry out a process, how a product works, how to solve a certain problem. In short , train and support with video tutorials or other types of video content. It will take them less time and they will remember it more easily.


2 – Onboarding videos .
You’ve onboarded talent into your organization both on-site and remotely. New team members are familiar with your company, but not in-depth. Videos are an effective way to orient them and introduce them to the organization’s culture, values, standards, and processes . What to tell them and how? They should reflect what your organization is like; if the process is complex, helping them get rid of any concerns on their first day will definitely help.

3 – Videoconferencing .
If they were important before, with the pandemic platforms such as Zoom or Teams have taken shape and have become essential. They are perfect for maintaining direct contact with the members of your organization , in real time, multi-device and not just individual. They achieve, like few others, that closeness and that face-to-face that replaces contact by incorporating non-verbal communication, which is essential to transmit more confidence. We gain in attention and interaction.

4 – Motivational videos .
You may not have an annual business plan with strategic objectives, but you certainly have them in mind. And you won't achieve them on your own; you must count on your collaborators. Make them part of the achievements and what is yet to be achieved . You will achieve a greater degree of identification, participation and unity.