What are the main alternatives to Google Analytics?

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There are several alternatives that are just as effective as Google Analytics and that can help us to learn more about our website and that also comply with European data protection legislation.

1. Matomo – Piwik
Matomo allows you to set up geolocalized reports, the origin of visits (important for analyzing our SEO positioning), technical capabilities or what visitors do on the website. In addition, it allows you to save notes, track user behavior, set goals for the actions you want to monitor, track website spending, perform analysis of superimposed data and create custom variables.

Matomo also provides features that are not directly related to web traffic analysis, such as the ability to anonymize IP addresses, regular cleaning of tracking data, etc., not to mention the possibility of making reports or importing logs from other applications. It also has an API, mobile app, and integrations with various web content management systems (CMS) .

Matomo offers a free version and a paid version starting at 19 euros per month .

Alternatives to Google Analytics: Matomo
Alternatives to Google Analytics: Matomo

2. Piwik PRO
Piwik PRO Analytics Suite allows you to analyse the entire user journey in applications, websites and intranet networks in full compliance with privacy, as it has different data storage centres hosted around the world. In addition to this, it allows you to have full control of your customers' data.

Piwik PRO currently has two plans available. The free or “Core Plan” includes 500,000 monthly actions. To access the premium or “Enterprise Plan” you must request a quote as it is a custom plan, made to fit the needs of different types of clients.

It is a tool designed for all those companies that have a special interest in the ethical and private analysis of their clients' data.

Alternatives to Google Analytics: Piwik PRO
Alternatives to Google Analytics: Piwik PRO

3. Plausible
Another alternative to Google Analytics is Plausible , a lightweight, open source analytics tool whose main advantages are:

The user is the owner of all data on his website.
Compliance with all privacy regulations, as it does not use cookies or store or collect personal data when using the application.
The analysis script is very light, which helps the website load much faster.
Plausible includes integration with Google Search Console and has a 30-day free trial period and a paid plan starting at $9 per month .

Alternatives to Google Analytics: Plausible
Alternatives to Google Analytics: Plausible

4. Kissmetrics
We all know Neil Patel's app and his belarus mobile database Ubbersuggest app that allows you to perform an SEO analysis of your website. Kissmetrics is another of his apps, which allows you to collect web analytics data and create funnels to understand customer behavior and automate engagements with them.

One drawback is its high cost compared to other tools .

Alternatives to Google Analytics: Kissmetrics
Alternatives to Google Analytics: Kissmetrics

5. Fathom Analytics:
Founded by Jack Ellis and Paul Jarvis, Fathom Analytics offers privacy-friendly analytics software that only tracks:

Unique users
Visits
Average time spent / session duration
Bounce rate
Login Pages
Referred traffic.
Country of origin, device and browser of users.
Established objectives
Payment plans for this tool start at $14 per month .