What does a sales page need to have?

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Now that you know what a sales page is and how important it is, find out what it needs to have. Remember that, even though the content is written by you, the page must be designed for your client , highlighting the most relevant information in an objective manner.

Product/Service Description
The description of your product or service is essential for the customer, after all, this is how they will understand what your offer is about. Therefore, this part needs to be written clearly and without excess information .

You can talk about the transformations that your product or service provides, the format in which it will be delivered (for example: online, recorded, live, duration and number of classes), what motivated you to create this product or service, among other points that you consider essential.

Explain who it is for
It is also important to make it clear who this product or switzerland telegram data service is for, with its main characteristics, desires and needs. This creates identification on the part of people who access your sales page, in addition to preventing people who are not connected from purchasing your service by mistake or due to lack of communication.

Speaking of which, you can even mention who your product is not recommended for!

This way, it will be easier to attract and sell to the right people!

The benefits of what you offer
Of course, just the description and knowing who the product is for will not convince a customer. People need to understand what difference it can make in their lives.

This is where a simple, objective list of the benefits and advantages of your product or service comes in.

But don’t be too vague, try to bring benefits that can be applied to everyday life, such as “learn how to create a planning method that works for your routine”. To do this, take into account the pain points and desires of your audience.

How it works and what's included
Explaining how your product or service works and what is included in the price is essential, so your customer will feel more secure about the deal they are doing.

Therefore, explain clearly how the person will have access to the product/service, what the modules, contents, programming, etc. are.

Testimonials
Having testimonials on your sales page reinforces the perception of security, in addition to transmitting more credibility and trust to those who make the purchase.