B2B Content Marketing: 9 Types of Posts for Company Blogs

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A blog requires organization and planning. Without that, you'll inevitably reach a point where you feel like you 're running out of ideas . Don't forget that improvisation is the main enemy of any B2B content marketing strategy .

Whether you want to start a company blog from scratch or you've had one for a while and now need fresh ideas, it's important to be clear about the different possibilities you have to create content that may interest your potential clients. That's why, in this article, we're going to review 9 types of posts that can help you feed your corporate blog . Let's get started.

1. Definitions and descriptions
We are talking about articles that allow you to define in depth important terms or concepts associated with your business, those that are essential for your potential clients to get a clear idea of ​​their needs, their possible alternatives and the type of service or product you offer. Most of these articles are associated with the question “ what is it ?”

Examples of posts on definitions and descriptions:

What is a landing page and what is azerbaijan mobile database it used for in industrial marketing?
Lead nurturing for beginners: what is it and what is it for?
2. Lists
Tips, advice, tricks, ideas… Articles organized in list format have a structure that adapts perfectly to the content we usually consume on the Internet, they are easy to read and allow for quick visual scanning. Without going any further, this post can fit into this type of article.

In any case, it is important that the use of a list makes sense (without it being forced), that there is a logical order (by importance, popularity, alphabetical, chronological, thematic...) and that it is internally structured in subcategories if the list of elements is too broad.

Examples of posts organized around lists:

12 steps to improve the conversion rates of your corporate website
9 tips for creating an ebook to attract industrial leads
3. Guides and tutorials
Educational in nature, posts of this type are very useful in any B2B content marketing strategy, as they help users take their first steps with some type of tool or solution that may be of interest to them. They are usually very basic content, focused on learning and often with a practical approach.