Gamification ideas that will solve your campaigns

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Contests are a great way to get our customers to become content generators . Competitions for the most voted photo, the funniest video or the most entertaining micro-story help to create a community by encouraging interaction and generating a certain competitiveness.

A good example of the success of this type of action is the pet photo contests. No one can resist a photo of a kitten or an adorable dog. The celebration of World Animal Day, on October 4, can be a good opportunity to launch a promotion in which the photo with the most votes wins a batch of pet food.

This type of promotion will help you increase interaction and engagement with your community.

Gamification for shopping malls and retail marketing: pet photo contest
Bannister Global's World Animal Day campaign for CC. Peñacastillo.

2. Classic games brought to the online environment
The most classic games, such as puzzles, word searches or memory games , are always a hit. They are easily adaptable to any campaign and can have a great impact on brand image.

Something like a simple puzzle with a photo of the mall's mascot, which customers can complete in a matter of minutes, can help improve engagement, brand awareness and customer loyalty if it is linked to a direct gift for all participants or a raffle among all people who participate.

BG-back-to-school-traditional-game
Bannister Global's back-to-school campaign for CC. Plaza de Aluche.

3. Advent calendar
Advent calendars have been very popular for a austria mobile database few years now, and almost every retail brand has their own. Every day, from 1st to 24th December, you open a box to discover the surprise inside. The surprise effect is always a good magnet.

Christmas is a crucial time for shopping centres . At this time you should bring out the big guns to deck out the centre and activate the best campaigns that attract all eyes. And the advent calendar is a piece that should not be missing . A great way to get it up and running is to hold a daily draw for 24 days for all customers. The claim that every day you have a new chance to win a prize is not to be missed.

If your goals include loyalty, traffic or increasing the number of contacts in your CRM , this could be a perfect action. Place a good stand in a visible area of ​​the gallery, with a hostess who will help people participate and fill out a form for the daily draw. Success guaranteed!

Gamification for shopping malls and retail marketing: advent calendar
Bannister Global Advent calendar campaign for Carmila Spain.

4. Pools
Spain is one of the most football-loving countries and thousands of people play the quiniela every week, but this famous game can have multiple themes. From the Oscars to Eurovision, we can join many events and take advantage of them in our gamification campaigns.

It can be a great way to join the conversation that a popular event generates and draw attention to our brand . The excitement of winning a prize for getting it right will help us gain contacts and interaction on our social networks .