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The Digital Brand Manual can even benefit from past incidents where, due to ignorance or lack of definition, something negative could have been done that now needs to be avoided. serve to create the definitions and guidelines contained in the manual. The Digital Brand Manual makes agency transition easier When an agency comes to a brand to start managing its digital strategy, the start is quicker and easier when there is already a digital brand manual that the brand provides to the agency. If the agency does not receive it, then many things become trial and error, which makes the first weeks and months of a campaign full of corrections and reworks as the agency must understand the tone of the brand on the fly.


A good practice for a company's marketing greece whatsapp number data director is to ensure that they have a Digital Brand Manual that guides their efforts and provides important guidelines to any external agency or internal collaborator involved in the brand's digital activities. An additional value of the Digital Brand Manual is that it allows for orderly transitions when there is a change in the company's marketing head or when there is staff rotation or a change of agency. If the manual remains defined and both those who leave and those who arrive comply with it, the digital image of the brand should not suffer changes or inconsistencies that the consumer public detects.