Managerial and strategic equanimity

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In these times when we don't know how people's behavior will change in daily life and on the Internet, we ask ourselves: should I modify my digital marketing campaigns? The situation could push us to make immediate and hasty decisions that could have short- and long-term repercussions. Of course, measures must be taken and the strategy modified, but to make a good decision it is advisable to be guided by four things: The metric Strategic equanimity The “relevance filter” Social media policies. Metrics help us decide how to modify campaigns Let's review the metrics of digital marketing campaigns , which tell us exactly what is happening, model the behavior of our prospects, our visitors, our community, our audience, and tell us how to modify the strategy.


Based on what we are seeing, combining past france whatsapp number data metrics and current trends, we can obtain information that helps us make important decisions that give a new direction, a new meaning, to digital marketing strategies. also helps us decide Let's use equanimity. Equanimity is important not only in business and digital marketing strategies, but in reality in everything that is happening around the crisis we are experiencing in Mexico and in the world. It is important that our strategic mind, our business mind, is not disturbed by the impact of the accumulation of information and is thrown into modifying campaigns on impulse.