The more focused your content

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Some studies show a positive correlation between blogging frequency and the number of leads on the site. The blog that generates the most leads should be specifically created and published to achieve a positive correlation. Simply generating more content (which may be your conclusion from the published statistics) will not make you a content marketer, nor will it help you gain clients. The objective of the content is very important Another important part of the definition of content marketing is the objective that the content pursues in the different phases of the sales funnel and in the customer journey .


Some content is designed to attract brazil whatsapp number data visitors, some content is designed to attract leads, and some content helps convince visitors to become prospects. is on one of these jobs, the more useful the information you collect about how people interact with it. It’s a huge challenge to generate content for the different stages of the sales funnel, and even if you write well, write according to your buyer persona, and do it frequently, if you’re not considering the stages of the funnel, you’re missing an important component. For example, if you only write content about general industry topics and never create content about specific brand solutions, you may attract visitors, but you won’t have done much to convert them into leads.