Faced with falling demand

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of its net advertising revenue in the United States this 2020. And this is an opportunity for advertisers. While YouTube ad revenue is expected to rise, it won't be enough to offset the 7.2% drop in Google Search ad revenue. Impact of the Pandemic on Google's revenue decline Let's understand what happened: , pandemic restrictions and spending pressure, many companies cut marketing budgets early in the crisis. The travel industry, one of the hardest hit sectors, is a particularly big customer of Google's advertising business. Expedia typically spends $5 billion on advertising.


This year, analysts expect its ad spend to vietnam whatsapp number data reach just under $1 billion. Now, despite Google’s revenue decline , the company still expects nearly $40 billion in ad revenue this year (it made $41.8 billion in 2019). Analysts at eMarketer say it could rebound more than 20% next year. More Prospects | Prospect Factory The big picture on Google's revenue decline If eMarketer's projections hold, with this drop in revenue , Google could cede some of its 32% market share to its larger competitors that were not as affected by the contraction in the travel industry.