The company's mentality must change

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Plan traffic generation. Remember that investment in attracting traffic must be considered in your business plan. With a good advertising campaign on social networks and search engines, you can generate good traffic of buyers to your own store; without it, your store will only be visited by your friends and family. Have a strong digital footprint. Not just with the store, but working on social media, choosing audiences, appearing in searches. Try out several channels. You can have your own store on your own website, but also participate in marketplaces, perhaps with product and customer segmentation based on the channel.


The most used marketplace in Mexico by thailand whatsapp number data SMEs is MercadoLibre , followed by Amazon , but MercadoLibre has a notable advantage. Have a campaign that attracts potential buyers. And, in the marketplaces, study the competition very well and understand in which cases the sensitivity is to price and in which the differentiation of a unique product is the answer. Some marketplaces offer advertising rates to promote and better position the offer. Generate a digital culture. , processes must change, adapt, and become more agile. Otherwise, digital customers may find themselves with an organization that does not provide a good experience to the buyer customer.