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But omnichannel in the digital marketing strategy for FinTech is not just about operating through several channels, but having them well interconnected in order to measure attribution. That is, knowing which channels a prospect went through before becoming a customer or not. The attribution metric across multiple channels is not exclusive to FinTech, but must be implemented by any brand that reaches its market through a combination of various channels, both physical and digital. 3. Valuable content There must be two types of content. The one that is aimed at attracting new clients, which is very important at this time, since the digital marketing strategy for FinTech right now is about attracting them.


And the content that is oriented towards the sweden whatsapp number data operation, that answers the main questions and that guides the client through the processes that they must follow as part of the services they receive. With the enormous competition between FinTechs, the content is what must tell a story and create identification with the to reach and who you want to impact. All FinTechs are saying “I sell”, “I sell”, “I sell”… but we have already seen that this has not been a good strategy with banks. FinTechs that through their content say “I understand you”, “I understand your need”, “I am here to help you” and are genuine will capture more market share.