Growth Hacking – a term first coined in 2010 by Sean Ellis – has become one of the most popular methods. However, like any tool, Growth Hacking is not always suitable for all situations. This article will help you understand why Growth Hacking is trending, how it works, and when you should apply it instead of traditional Marketing methods.
What is Growth Hacking and why is it leading the trend? It focuses on rapid growth using innovative ideas and optimal resources, especially in the startup phase or when a business is looking to break out.
1. Grow fast with minimal budget One of cambodia telegram data the hallmarks of Growth Hacking is the ability to achieve big results without requiring too much expense. This is especially suitable for startups or small and medium-sized enterprises (SMEs), where marketing budgets are often limited.
Case study: Dropbox is a great example. Instead of investing heavily in advertising, they used a referral program: users received free storage when they invited friends to join. As a result, the number of users increased from 100,000 to 4 million in just 15 months.