People who took precautions against hail warnings in 2016 with their own methods inspired many brands. Mapfre Sigorta did not miss this real-time marketing opportunity in its field and achieved great success with its advertisement on Twitter.
Successful Real-Time Marketing Examples in Recent Years
KFC
KFC has been under fire for a chicken crisis austria phone number library in recent years. After a few days of silence, where consumers were constantly mocking it, the fast-food chain responded with a series of newspaper and social media ads. The ads featured the iconic ‘KFC’ logo with the letters rearranged to read ‘FCK’. The statements were written in response to the mocking comments they had received throughout the week, in an attempt to apologise. The result was consumers praising the ads on Facebook and Twitter, and a very positive response online!
Successful Real-Time Marketing Examples in Recent Years
Kutahya Porcelain
Kütahya Porselen has put an end to the "UFO" debates. While the photos and posts that shook the Twitter agenda about UFOs being seen in various cities of Turkey were spreading with the hashtag #ufoattacktoturkey, Kütahya Porselen approached the incident from a completely different angle. It managed to eliminate the fear of aliens with the message "Don't worry, it was us..." in the photo it published by turning its plate upside down.
Successful Real-Time Marketing Examples in Recent Years
D&R
The fact that a presenter who claimed to have read Madonna in a Fur Coat on a daytime TV program thought that the Madonna in the book was the singer Madonna was talked about for days, and social media went crazy after the gaffe. D&R, on the other hand, has created a successful and meaningful work while the discussions continue.
Successful Real-Time Marketing Examples in Recent Years