For example, a person is asked: "How old are you? "

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Quizzes are an interactive content format that can be used on websites. For example, when entering the site, a pop-up is offered with the offer: “Find your best supplement in 60 seconds ”. The user is asked to answer a series of questions, which can be small, for example, with 5-6 questions, or more detailed, as in the project where a service with 40 questions was developed. If properly designed, a quiz can significantly increase audience engagement and improve retention. After passing the quiz, content on the site or application can be personalized, which may include recommendations or other individualized offers.

Quiz example


Quiz example

After a few questions, the user receives the question: “Want a 20% bahamas telegram data discount on your first order? Leave your e-mail .” You can go back or skip. This format of an interactive survey gives a better result than if we just immediately showed a 20% discount.

Quiz example

Another example: Warby Parker sells eyeglass frames. There's a quiz on the homepage. You can also see invitations in various places.

Quiz example

From the beginning, you are asked to answer the question: “What are you looking for?” and choose a masculine or feminine style. Overall, the wording is cautious, and that’s right.

Quiz example

Next is a series of 8 questions, and at the end they offer to leave an e-mail to save your results.

Quiz example

Even if you don't leave an email, they'll show you frame options you might like. If you find a frame you like, you can basically buy it for $95 through Affirm (a payment system).