TikTok: The Platform That Continued to Gain Ground

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AI improved the efficiency of work processes and allowed for more targeted advertising campaigns, creating personalized experiences that strengthened the connection with consumers. In 2024, brands continued to integrate AI into their digital strategies to optimize their online presence.

TikTok has established itself as one of the most powerful austria telegram data platforms of 2024. Although in previous years only a small percentage of marketers used the social network, its potential became undeniable. With its focus on short videos and an active, engaged audience, TikTok for Business offered new opportunities to creatively connect with consumers.
Each Google search advertising campaign has quite a few technical settings: we can choose where ads will be displayed; configure for which events the system will optimize ad display; determine the size of the advertising budget, the principle of ad rotation; set the start and end dates of the advertising campaign, etc.

But today we will talk about one of the most important settings - the bidding strategy . Let's consider its types, essence and features.

At the beginning, I would like to note that Google is a very powerful “machine” that can sometimes run almost on autopilot. The algorithms are based on artificial intelligence — for us, this means, first of all, that many processes are “under the hood”, and we, as advertisers, do not see them and do not have to do them ourselves. This has a very positive effect on both the efficiency and comfort of specialists’ work.