Advertising campaign with the Convert objective

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Advertising campaign with the Convert objective

Advertising campaign with the goal of Engage

Advertising campaign with the goal of Engage

AARRR Digital Marketing Framework
This model is usually used to promote services and algeria telegram data applications. Let's see how it works with specific examples. Let's say we are promoting the Football Manager application.

Acquisition. The user installs the game through our advertising because we successfully presented its benefits.
Activation. He registers in the game and leaves his data, becoming an active user using the Meta SDK.
Retention. It's not enough for us to just attract the user. It's important that they stay active in the game, so we use a variety of mechanics to attract them again and again.
Referral (Recommendation). If the user is satisfied with the game, we encourage them to invite friends by offering bonuses in the form of game currency.
Revenue. We rely on different monetization methods. If it's advertising, we focus on keeping the user engaged in the game, or incentivizing them to purchase additional features or in-game products.
Examples of using the AARRR advertising model
Advertising creatives from Invincibles Studio, developer of Soccer Manager 2024.