Instagram Shopping is a feature that allows businesses to create a full-fledged online store right on their Instagram profile. It was first introduced in 2018.
Although the feature may be limited to some regions, el salvador telegram data Instagram Shopping is still gaining popularity among users: according to statistics, about 130 million people click on Instagram Shopping posts and use Instagram Checkout every month. At the same time, about 44% of users regularly make purchases through the platform.
Instagram Shopping
Photo: freepik.com
How does Instagram Shopping work?
While scrolling through the feed, a user may notice a post that automatically has a “View Store” button and a small mark indicating the commercial nature of the post. This is what posts from stores that use the Instagram Shopping functionality look like.
Instagram Shopping
When a potential customer clicks on a photo, they see the product names and their prices. Product tags are similar to the tags of people in the photo and lead to the corresponding product pages. Store owners can add or remove product links both during publication and later using the edit option.
Read also: Instagram sales funnels for different niches
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