Synchronize your e-commerce with Google Shopping

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To promote a store's products on this platform, it is necessary to have uploaded them to a Merchant Center catalog. This integration is key for an e-commerce, as it increases its visibility for specifically transactional searches, improving its performance.

Google Ads Integration
Using data stored in Merchant Center, Google can develop Shopping Ads campaigns. These make the products of an online store appear as sponsored search results, offering a more fluid, relevant and personalized shopping experience.

Measuring the performance of your web store
This tool makes it possible to retrieve data on user ukraine telegram data interaction with Google Shopping posts and paid ads. It can therefore be used to optimize both the online store itself and the digital marketing strategies used to promote it.

How does Google Merchant Center work?
Following these updates, websites often show fluctuations in their positioning and traffic . The truth is that Google does not penalize directly, but the changes reflect a new way of evaluating the quality of the content based on user queries. At this point, the main recommendations remain the same as always: create quality content focused on users, to offer useful, reliable and creative answers.

At our SEO agency team , we have noticed that some websites belonging to our clients have experienced minor ups and downs following the date on which the Core Update of August 15 was implemented, as can be seen in this case:

Google Core Update August 2024 negative impact
On the contrary, we have been able to notice that, thanks to a series of optimizations and implementations that we have worked on over the last few months, the impression and click rate of the MD Marketing Digital website has had a positive impact.