The data a PR specialist works with should always be based on facts and clear figures from verified sources. Experienced users of Chat GPT have probably noticed its inability to conduct fact-checking and almost complete lack of specifics. Unfortunately, the neural network has not yet been trained to fully and qualitatively check all generated text for data correctness, so Chat GPT often provides, for example, non-existent examples.
Another disadvantage of using a chatbot is that the language model was trained on data that was current until the end of 2021. Therefore, Chat GPT cannot process or respond to current trends and news events - and this is one of the key tasks in the work of a PR specialist.
It is obvious that Chat GPT is useful in the PR sphere only chile mobile database in terms of mechanical work. It clearly lacks creativity and inventiveness. The main drawback of the neural network is the incompleteness of knowledge and understanding that come with many years of experience in this field. Moreover, the chatbot is not able to take into account the nuances of human behavior, namely, to reproduce the emotional intelligence and critical thinking necessary for developing effective strategies, overcoming crises and protecting the company's reputation. However, you should not completely abandon Chat GPT: it can optimize work processes and increase employee efficiency by removing routine tasks from them.
The neural network will not replace PR specialists anytime soon, so instead of viewing it as a possible threat or competitor, it is worth treating it as a budding assistant. After all, it has already proven itself as an effective tool in many aspects, like many other artificial intelligence technologies.