No, this is not another enticing headline. This is a conviction that Ivan shared with me. Last fall, Ivan increased the conversion on his site by 3.5 times, despite the fact that his site was already selling at a seemingly good level. I wrote about this earlier , and now - about the plateau.
Glass ceiling
Ivan had reached his plateau. He had already done everything he knew to get to where he was. Now he was going with the flow, just working. Things were going well, and another in his place would not have complained. But like any entrepreneur who has been walking horizontally for a long time, Ivan again felt that familiar entrepreneurial itch. “My site sells 1/5 of what it should! I know this for sure and I will prove it!” — with these thoughts, the plateau ended for Ivan. The glass ceiling that had been hanging over him for the last 2 years disappeared.
A spring in the desert
Ivan thought: "Right now I spend 62,000 rubles a month bolivia mobile database on advertising. If I increase the conversion rate by 5 times, then with the same sales I will save 49,600 rubles a month, that's almost 600 thousand rubles a year. I need to do everything quickly, then by summer we'll definitely be vacationing in China. I thought Yandex Direct was already a scorched desert. But no, here it is - the source!"
Ivanov's technique
Ivan was driving. He had 3 hours left until home, and he was thinking about how he could increase the conversion on his landing page by 5 times: “I’ll do it like Ivanov taught me. It will definitely work.”
Ivan had been playing basketball since he was 10. Their team was trained by a Soviet-era coach named Ivanov. The coach methodically repeated to them: “If each of you improves each aspect of the game by just 1%: speed, jump, pass, ball control, defense, endurance, reading the game, and strategy, then you will be the best team in our region.”
Ivan decided: “I’ll improve everything on the site, at least minimally. I’ll make one change at a time. I’ll start at the top, with the title.”