Reteno is one of the most powerful solutions that can help you track crucial data, conduct quality analyses of your audiences, and create user segments. With its advanced customer segmentation features, you can create specific event-based segments and instantly respond to customers’ needs.
Any marketing specialist would agree that capturing users' attention and providing them with a smooth experience is of paramount importance. That's exactly what deep linking does — it guides your audience straight to the good stuff, eliminating unnecessary steps and ensuring they find what they're looking for in a snap. In this article, we'll reveal a deep linking definition and show you how to create these links to make your app marketing efforts soar.
What is a deep link? Deep linking is a clever technique that allows you to send people directly to specific content within a mobile app, bypassing the generic homepage. Imagine you want to share a particular product on your favorite shopping app with a friend. Instead of simply telling them about the app and hoping they navigate to the right place, you can use a deep link to “teleport” them directly to the exact product page. Deep linking works by embedding a special code in a URL, which triggers the app to open and takes the user to the specific content you want them to see. It's a nifty way to enhance user experience, increase customer engagement, and boost retention rate.
Deep Links & Universal Links: What’s the Difference?
So different but widely mixed up: let’s talk about distinctions between deep and universal links.
What is a Deep Link
As we've mentioned, deep links are URLs embedded with unique codes that take users directly to specific content within a mobile app. They eliminate the hassle of navigating through the app's homepage, providing a shortcut to the desired destination.
What is a Universal Link
Universal links are a subtype of deep linking available to iOS devices, presenting a more advanced solution to connecting apps and websites. Android has a similar protocol called "App Link." When users click on a universal link, their device checks if the corresponding app is installed. If so, the content opens on the app. If not, the link smoothly redirects them to the web version.