When we discovered this gold mine, we understood that we needed a killer blog post to rank for a keyword with almost 30 thousand monthly searches with a CPC of R$ 5.90.
Fun fact: When we started investing in this keyword, the volume was just 15,000 searches per month.
Yes, digital marketing is on the rise , you can invest dear reader!
Doing a quick calculation, this means that if we were in first place in organic searches, we would practically be printing money, lol.
Come with me:
Let's say that if 30% (conservative perspective) of the 30 thousand people who search for ig data “digital marketing” every month clicked on the first result on Google, it would be necessary to invest an incredible R$ 53,100.00 per month in Google Ads to get that same traffic (9 thousand people, for R$ 5.90 per click).
Saving all this money and still bringing tens of thousands of people per month to our site at low cost was the goal.
But despite all the initial enthusiasm, we knew this would not be an easy battle.
First Google result
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