Create hashtags for your company or event

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Be careful not to force this practice with hashtags that are not related to your content to appear on a page with many hits.

4.
Once you have a following and want to promote an event, product launch or other specific action, it is worth starting a new hashtag. This is a great way to interact with your followers and build a presence on the social network.

During our RD Summit event, for example, we encouraged participants to use the hashtag we created. The idea is to accompany photos and opinions about the meetings, as well as to create a sense of participation and integration.

Tips for a business Instagram

5. Use Instagram Stories
Instagram launched Stories in 2016 and was well received by users and businesses, who even began cash app data using it as a paid ad format.

It is a good option for ephemeral commemorative posts, live events and even posts more focused on the brand's day-to-day life, showing the real life of the company.

One of the easiest strategies to use with Stories is the ability to tag keywords associated with your business using hashtags, as well as tagging places, which are quite useful if you have a local business.