On the other hand, remaining silent

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We know that crises generate We know that crises generate a lot of anxiety and, therefore, especially in these moments, it is essential to understand the circumstances in order to act as quickly and rationally as possible. An important point that the PwC report also demonstrated is that the ability to gather relevant information quickly and develop a response based on it was fundamental for companies to overcome serious crises.

Marketing as a continuity strategy Thinking about Marketing armenia whatsapp data beyond products and services, we understand that it is also a solution to maintain the company's continuity in the midst of all types of adversity, even in the face of extreme situations. We understand that the power We understand that the power of business resilience is something very particular, after all, each company lives a different reality, regardless of its size, stage or segment.

or disappearing during a bad moment not only stimulates fears and rumors, but also severely harms its subsequent recovery. One of the best things to do during a challenging period is to strengthen the relationship with the public and increase the confidence of these consumers in relation to your brand so that, at the first sign of stabilization, the company resumes sales with maximum traction.