Together with the effects of ad blockers this fact can cause significant deviations from reality

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If you advertise on Google, their tools will help you see how many of your ads were actually viewed by people.If you, as a marketer, focus on this fact and monitor the actual visibility and display of ads, you can, to some extent, correct the deviation that occurs due to the effects of adblocks.

3. Choose networks that are more “inbound”
Inbound marketing, unlike traditional marketing, is more focused on explaining the benefits of the product , focuses on two-way communication , and tries to educate , entertain , and engage the customer . Advertising is more native and fits into the context of the surrounding content. Try content marketing, for example .

Native advertising is not as affected by blockers as other ad formats. Some ad blockers target it as well, but it is not as common as with regular display advertising.

For example, Facebook is steering advertising in a way that is more spain phone number list user-friendly and enhances the user experience. A great example is News Feed, which gives users more and more control over what ads they want to see in their feed. This gives marketers access to new ad formats that don’t look like ads at first glance.

LinkedIn advertising is taking a similar path . Their sponsored updates allow users to reach a wider audience, but also promote content that is relevant , useful , and interesting to that audience .

The benefits of inbound marketing and native formats are also highlighted by leading specialists in the field of online marketing: "Adblocks are gaining popularity, which means that advertisers must change their message and the strategy of delivering it to the user in order to improve the user experience. Take advantage of the possibilities of sponsored posts and content marketing within native advertising formats. Especially if you are targeting the younger generation, this will bring the desired results," says Kristopher Jones from the LSEO.com agency .