The strengths of the Olympic Games

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International Reputation: The Olympic Games are the largest multi-sport event in the world, with participants and supporters in countries on every continent. Because of their fame and status, the Olympic Games have remained profitable and popular for many years;
Media Presence: The International Olympic Committee has exclusive rights to broadcast the Games, and global media coverage is unparalleled;
Opportunity magnet: The Olympic Games serve as a chance for the host country to showcase itself to the world and increase tourism. The Games also give athletes the chance to showcase their talents to a wide audience, which in turn leads to brand deals and more sporting opportunities;
Sponsorship: The Summer Olympics are sponsored by some of the best brands in the world, which contributes to the brand's awareness and reputation, as well as that of the brand.
The Weaknesses of the Olympic Games
Drug Use Problems: Since West German ice hockey player Alois Schloder was found british student data guilty of doping at the 1972 Sapporo Games, doping problems have arisen among Olympic athletes on an ongoing basis, leading viewers to question the integrity of the Games;
Terrorist Acts: The 1972 Munich Games ended with the deaths of countless people due to terrorist attacks. People are questioning whether athletes are really safe during the games;
Politics: The Olympics are supposed to celebrate humanity through sporting events. However, politics continues to get in the way of the games and several games have been boycotted for political reasons.