What is structured data used for?

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Here's an example: a site that sells helmets and has valid structured data can appear in search results with images. The structured data also catalogs each element of the helmet, so users can search by year, price, rider, team, or size.


Structured data markup on a news page, blog, oman mobile database website, or article can improve the appearance of Google search results. For example, one of the features includes placement within the Google Top Stories carousel and other rich results features. The features depend on the code you use. Google accepts a variety of structured data types. At MD we can offer you a handful of options .

AMP and non-AMP pages are the main difference in features. AMP pages with structured data can appear in the Top Stories carousel, Rich Results Host carousel, Visual Stories, and Mobile Rich Results. These results can include images, page logos, and other interesting related features. In contrast, non-AMP article pages that include structured data can increase their chances of appearing in search results through rich results features, but they don’t offer the same variety.


How is structured data implemented?
Most structured data in Search uses schema.org vocabulary. It's important to test your structured data with the Structured Data Testing Tool during development and with Rich Results Status Reports after deployment. This way, you can monitor the health of your pages, which might be broken after deployment due to errors related to templates or publishing.