Remarketing works on the following principle

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The user sees advertising selected based on the actions he has already performed on the advertised site. Depending on the skill and experience of the developers, such advertising can be of any level of complexity and creativity. One of the striking examples of remarketing is the demonstration of smart banners with images of products that the user has already viewed when visiting the site. Such services are available in the Google Ads and Yandex.Direct services. What's good about retargeting: A variety of formats available - from text and graphic advertising to commercial videos.

Advertisements are shown to users who are already Nepal cell phone number list interested in the product. The tool is relatively inexpensive and can be used in parallel with SEO optimization . Campaign effectiveness can be increased by creating precise retargeting scenarios. There are only a couple of disadvantages: For successful results, sufficient traffic to the site is necessary . Setting up a campaign will require the services of an experienced specialist. Targeted advertising If you have just started your business and are looking for a profitable and effective alternative to contextual advertising, try targeting in social networks .

Any major social networks offer this service. And this is not only Twitter, Facebook or Instagram, but also TikTok, which is steadily gaining momentum, but has not yet been inhabited by mass advertisers. What are the benefits of targeting: You can run an advertising campaign even without having your own website. Launch a campaign in 1 day. Low cost of advertising channel. There are also disadvantages: Setting up and running a campaign requires knowledge and experience - most likely, you will have to hire a specialist. It is important to draw creatives, which requires financial investments.