The community manager who expertly manages all the necessary talents has yet to be conceived. Most people have one specific talent. Some prodigies may have two or three. But to excel in the six very different tasks mentioned earlier is impossible.
Solution 5: Clown Sourcing
Boomerang’s crowdsourcing initiative is a clever way to quickly develop a lot of funny content for brands. But crowdsourcing is not the solution. At least, not yet. Heineken’s message board is filled with funny puns, visual jokes and other jokes. The fans eat it up, but does it really represent the quality that Heineken strives for? Creative directors keep a close eye on the creative level of Heineken’s advertisements and TV commercials, but on Facebook they apparently don’t care that much.
And the winner is…
The winning solution lies in integrated working. At an agency that manages all disciplines and that allows all those dis thailand telegram ciplines within the agency to work closely together.
Such a multidisciplinary agency is not a mix of specialists, but an agency where everyone – from account, project, strategy and creation – wears the same hybrid hat. Everyone is on the same page and everyone has experience in each discipline. The more disciplines an agency has in-house, the better it is able to make a social media platform a success. Agencies such as LEMZ, Fitzroy, NOISE and Kumpany are perfect examples of such an agency.
The gray creatives in power!
In short, finally, conclusion… thanks to the young social media, the older creatives are heading for a golden future. And especially the older creatives, who are jacks of all trades. They will outline the big picture and guard the brand on social media. They will use all the knowledge and experience they have built up in recent years on social media. They have the sum of the resources to let these young media grow into mature marketing and communication channels.
Also check out this more extensive SlideShare presentation . What do you think, are social media creatives really needed? And what do you think they should be able to do? I'd love to read it in a comment.