SEO is a relatively inexpensive way to benefit your brand. First, if you rank organically for multiple keywords, more people will know your name by searching for information. That’s why blog posts are a great channel for brand awareness. Once you fill your website with useful, keyword-optimized content, people will start sharing it on social media, causing your marketing campaign to snowball. Here’s how to do it.
checklist
On-site SEO
from an SEO perspective. This includes website performance, security, content structure and quality, keyword usage and interrelationship, device compatibility, and different media types. Let's go through each of them.
Website performance
Google takes into account website performance before indexing it. One of the most important criteria is page loading speed. Nearly a third of users will move to another site if the website's loading speed increases from one to three seconds, with an average loading speed of 1.65 seconds at the top. That's their goal.
To achieve this goal, you should compress your videos and images kazakhstan phone number data on-site to reduce resource consumption. A dense and compact codebase is essential if you are building a website from scratch. No less important is having a fast and reliable web hosting service provider. There is something for everyone here, so we recommend you read our guide on how to optimize website loading time.
Security
This is a relatively recent addition to Google's ranking algorithm. Most websites now operate using the HTTPS protocol (instead of HTTP), which applies additional encryption to protect users' online traffic from surveillance and cyberattacks. It's easy to discern whether a website uses a secure protocol because browsers mark those that don't with the "insecure" label to the left of the address bar. You can imagine how well this is received by website visitors.
Google also frowns on websites without HTTPS implementation. You can easily secure your site by getting an SSL certificate from any company that sells them. It will ensure that the connection between the web server and the user's browser is encrypted, and Google will rank you higher.