To use this method effectively, follow three simple rules:

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Three rules of the free association method
To release the hidden creative potential and “treasures” of the unconscious of the individual, it is necessary to use the technique of free associations.

The important thing here is not to be afraid of surprises that may emerge from the depths of consciousness. Just imagine that you are sorting out an old attic full of forgotten things. The main thing is not to be afraid of what you find.
In the process of free association, a person encounters many forgotten thoughts and memories. Among them, real “pearls” may be hidden.


Rule 1: Suspend judgment
If you are faced with the question, “How can this be improved?” or “What should I do in this situation?”, start a free association session.

Just say or write down all the ideas that come to mind, without judgment. No ghana phone number list matter how strange or shocking they may seem. Turn off the inner critic that immediately tries to divide ideas into good and bad.

Use notepads, voice recorders or text files on your computer to record. There are no good or bad ideas at this stage. Each of them can be useful.

This approach helps to identify the most original ideas that usually remain unnoticed due to fear of criticism. Among them may be ideas that can lead to new discoveries.

Remember that your job is not to sort ideas at this stage. Your goal is to create conditions for them to emerge. Evaluating and selecting the best ideas is the next step that follows the association session.

Rule 2: Appreciate the emotional response
The most important ideas often evoke strong emotions. This can range from a negative reaction to wild excitement. If an idea evokes laughter, protests, delight, or even controversy, it is a sign that it is valuable. It is important to pay attention to any non-trivial thought.