Collaborations can be divided into 3 types:

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An example is a collaboration between a brand and a charity. In this case, a percentage of sales usually goes to the charity.


Clothing brand "Sela" and the "Children-Butterflies" foundation launched a joint clothing collection with children's drawings
Resource exchange
Collaboration between two companies is a strengthening of each other's positions. Manufacturers colombia phone number list can provide their resources, such as goods, services, sites and capacities for the creation of a joint product. Examples of such collaborations exist in the tech and IT industries.

For example, DKC, a manufacturer of cable support systems and electrical panel equipment, recently teamed up with the IT company Unicorn. Together they will create devices for smart homes based on the Ujin operating system.

Types of collaborations

personality-brand;
personality-personality;
brand-brand.
Collaboration of personality and brand
A type of influencer marketing is collaborations with bloggers, musicians, artists, actors and other media personalities. They can be designed as long-term cooperation, but a format with a limited sales period can also be used. Launching a collaboration is especially relevant in the fashion and beauty industries.

An example of long-term cooperation is the collaboration between the cosmetic brand Krasnopolyanskaya Cosmetics and eco-blogger Irena Ponaroshku.